eCommerce Solutions
for Starting and Growing Your Business

The world of eCommerce is complex and always evolving.

eCommerce Solutions

Customer expectations have matured since the days of the earliest online stores, and new selling strategies have developed to replace older methods that are no longer effective. Businesses need to rise to the occasion when it comes to selling online, and only the most cutting-edge solutions will do. Anything else, and your business risks falling behind.

Shift4Shop stays on top of the industry to provide the newest and best solutions for each aspect of eCommerce. Our all-on-one eCommerce solution is built on the idea that you should have access to the best possible set of tools, no matter the size of your business. Whether you're a fresh new startup working out of your garage or a multimillion-dollar international company, Shift4Shop has what you need to achieve new milestones and grow your brand.

An All-in-One eCommerce Solution =
Everything You Need

Shift4Shop has everything your business needs for success

Shopping Cart Software

Shopping cart software is a central part of eCommerce. On a basic level, shopping cart software provides a virtual cart to which customers can add products from your website before visiting checkout, where they provide their payment and shipping information. Even a basic type of shopping cart is essential for building a complete online store because it allows customers to buy more than one product from your website at a time.

Shopping cart software can also be more advanced, and include additional features that improve the experience for your customers and make online store management easier for you. Shift4Shop's all-in-one eCommerce solution includes advanced shopping cart software with a powerful list of features to help drive your business's success. With Shift4Shop, you can build a complete website for your business or add an online catalog to your existing website, and immediately access all the tools you need to sell your products and serve your customers' needs.

All-in-One eCommerce Solution

Gorgeous, Modern Store Design

Your Shift4Shop ecommerce website templates are fully responsive to mobile devices and never struggles under large numbers of products like many other platforms do.

Smooth, Customizable Checkout

Your store's checkout is fully branded and you can opt for a single-page checkout to increase conversions.

Full Product and Category Management

Create detailed product pages and organize all your products as you see fit, with robust categorization.

Inventory Control

With Inventory Control you can reliably track your stock numbers and receive alerts when your inventory reaches low levels.

Easy-to-Use Order Management System

View and fulfill all orders in a convenient dashboard, including at-a-glance order status.

Robust Shipping Tools

Display real-time shipping rates to your customers and print labels directly from your dashboard.

Versatile Promotion and Coupon System

Boost sales with extremely flexible promotions, including single- or multi-use coupon codes, timed promotions, and much more.

Multichannel Selling

Connect your store with eBay, Amazon, your Facebook Shop and more, and keep all orders and inventory synchronized in your Shift4Shop control panel.

Full Suite of Marketing and SEO tools

Use all the best SEO and marketing strategies available today, so you can reach new customers and keep them coming back.

Abandoned Cart Recovery Tools

Use Abandoned Cart Saver to entice customers to return and complete any unfinished purchases so you don't lose the sale.

Use All Your Favorite Business Software

Hundreds of integrations ensure you can connect the industry's best accounting, shipping, marketing, and tax software to your Shift4Shop control panel.

Customer's information protected

Your customers' personal and payment information is completely protected and your store is safe from data breaches.

Accept Credit Cards Instantly

Your online store will be automatically set up to accept credit card payments via Shift4, without any extra work or setup on your part. Start selling from day one!

Supports All Industries

Shift4Shop also integrates with several high-risk payment providers for businesses that sell age-restricted or otherwise heavily-regulated products.

If you want the most advanced
tools in the industry, no matter the size of your business,
Shift4Shop is the right shopping cart software for you.

There's nothing to install, no contracts, and no hidden fees; all you need to do is create an account and you can start creating your online store. You'll have access to our technical support team 24 hours a day, every day of the year, to help you get started.

Enterprise eCommerce

Enterprise eCommerce Solutions

High-volume stores need powerful infrastructure to run their websites. For a large or fast-growing business, it's crucial that your website is built on a platform that can handle millions of customers and huge amounts of web traffic. It's taken a lot of hard work to get your business to this level — the last thing you'd want to do is lose momentum due to poor performance or a website outage. Such an issue could set you back by months.

Your online store's software must also fully support the requirements of your business. Accounting, marketing, customer service, and other vital functions are absolutely necessary for the maintenance and continued growth of your business. Your staff needs full access to the tools they rely on for success in these areas. Your website itself needs to run smoothly at all times, no matter the levels of traffic you receive.

Shift4Shop Enterprise eCommerce is the solution for any large business selling over $400k/year. We provide top-of-class features for business management, including the full range of Shift4Shop's powerful eCommerce tools. Shift4Shop Enterprise also comes with additional features geared toward high-volume businesses, including unlimited employee login accounts with permission levels you can set as needed. Your staff can reliably access the parts of your website that you assign to them. The technical side of your website is fully managed by Shift4Shop, including software updates, daily backups, robust web hosting, DDOS protection through Cloudflare, and 99.99% uptime which is higher than industry standards.

Shift4Shop Enterprise is the superior choice over licensed or open-source eCommerce software. Both these types of software come with huge costs in both time and money, even if the software itself is free. With licensed or open-source software, your business will need to handle web hosting, software updates, website development, and PCI compliance, requiring a dedicated team of employees to keep your site running. Shift4Shop Enterprise does it all for you at a fraction of the cost, and also provides maximum support with a dedicated Technical Account Manager to assist you with questions about using the Shift4Shop platform.

And if your business isn't quite ready to take the step into Enterprise eCommerce, no worries. Scalability is the name of the game — you can start your business on Shift4Shop and transition smoothly into a customized Shift4Shop Enterprise plan when your business has grown to require it.

enterprise ecommerce solutions
b2b eCommerce

B2B eCommerce Solutions

Business-to-business (B2B) commerce involves the sale of products to other businesses, whether to supply them with wholesale inventory, office equipment, corporate gifts, or other items. B2B buyers have different requirements than individual consumers, and overall B2B selling has changed greatly with eCommerce. Businesses that sell B2B need to meet their clients' expectations and use an eCommerce solution that supports the type of features B2B sales rely on.

Shift4Shop fits the bill perfectly for B2B eCommerce. Our store management and sales tools are built to scale with any size business and all types of orders including wholesale transactions. B2B buyers are often pressed for time, have a strict budget, and are looking for very specific solutions to their businesses' needs, and 93% of today's B2B buyers prefer to shop online from vendors that offer wholesale purchasing while maintaining the type of shopping experience offered by B2C stores. Shift4Shop makes it easy to create the type of informative, organized, and convenient website that B2B buyers love.

With Shift4Shop, you can offer convenient B2B features like bulk ordering, wholesale pricing levels, quick reorders, and more. Flexible pricing lets you offer bulk pricing levels tied to order quantity and set minimum quantities as you see fit. The Quick Order Pad lets B2B customers make large orders quickly by listing items by product number or SKU rather than needing to browse your website, and they can reorder with a single click directly from their order history. You can even sell B2B and B2C at the same time by creating different Customer Groups for businesses and individuals. Each Customer Group can access different pricing and features on your website.

b2b ecommerce solutions
Point of sale


Do you want to open an online store and sell offline as well, face-to-face, with zero hassle? Maybe you have a brick-and-mortar location, or maybe you sell from a booth at trade shows, conventions, festivals, or even flea markets. You might worry about keeping everything straight between your in-person sales and your website, but there's no need: with Shift4Shop's POS solution, you can seamlessly take your business anywhere.

Shift4Shop automatically includes integration with Harbortouch, a robust and versatile POS solution for all types of business. It's packed with features to help you run your business smoothly, whether your business is a retail location or a restaurant. Manage employee shifts and records, offer gift cards and other incentives, access full reporting, and much more. Plus, your inventory is kept synchronized and accurate across channels, no matter how many sales you make online or in person.

Point of sale
buy button

Buy Button

Shift4Shop's multichannel selling tools make it easy to sell on Facebook, eBay, and other marketplaces, but what if you want to sell from other websites too? Maybe you have a WordPress blog or you're a frequent Tumblr user. Maybe you have a Squarespace or Weebly website and you want to get more use out of it. Perhaps you want to link products with a "Buy Now" button directly within an email. That's where the Shift4Shop Buy Button comes in: an embeddable, eye-catching widget that can display any product complete with an image, pricing, and a "Buy Now" button.

With the Shift4Shop Buy Button, you can create an embeddable widget for any of your products and use it to sell on any website that allows you to edit HTML. All you need to do is generate and paste a code snippet into the HTML editor of the website where you want to sell the product. Each Buy Button widget is customizable to match your website's style and you can configure the button to bring the customer straight to checkout or to their View Cart page. Create widgets for any item, even a product with multiple options or variants.

The Shift4Shop Buy Button allows you to expand your reach beyond the usual marketing channels of your online store. Now, you can bring your marketing to multiple websites, blogging platforms, and even some forums. Get your products seen by more people that you might otherwise never reach. The Buy Button connects directly to your Shift4Shop store where you can manage your orders as normal, in a single centralized location, no matter how many websites you embed your buttons on.

buy button
Subscription Software

Subscription Software

Do you sell products that need to be refilled on a regular, predictable basis? Pet food and other supplies, toiletries, disposable items, kitchen and other household products, cooking ingredients, and nutritional supplements are just some examples of the types of products that customers need to buy over and over again. With Shift4Shop, you can give your customers the convenience of a subscription to their needed products. Alternately, you can create a subscription "Box" filled with randomized or themed merchandise, including collectibles or samples of other products.

Shift4Shop includes the subscription software you need to let your customers sign up for repeat deliveries. Allow your customers to choose a subscription interval of 30, 60, 90, or 180 days or another custom interval appropriate for your business. Automatic billing is possible with any of the numerous token-based payment gateways integrated with Shift4Shop. With this type of subscription setup, your customers only need to make their first purchase and payment manually, and when the time comes, payment will be charged again and a new order will appear in your Shift4Shop dashboard.

Subscriptions are convenient for both you and your customers. Customers love being able to set up their subscription and rely on their products arriving when they need them, without having to remember to reorder. Meanwhile, your online store benefits from long-term customer relationships and repeated sales. If you offer subscription sample boxes, you'll also have a great opportunity to introduce customers to more of your products, which can result in larger purchases (or even another subscription) at a later date. Subscriptions smooth checkout, increase customer loyalty, and boost revenue — all fantastic benefits for your customers and your business.

Subscription Software