Our eCommerce Strategy

When it comes to eCommerce software, you have tons of options. It can be hard to make a decision with so many different platforms to choose from, especially when the success of your business relies on your online store's capabilities.

Our unique approach to selling online is what we call "Strategic eCommerce".

Overcoming the struggles of selling online

ecommerce struggles

With millions of websites and online stores already out there, getting your business to the top can seem like an impossible challenge. There's so much to learn and keep track of, from search engine optimization and inventory management, to customer relations.

In order to have the greatest chance of reaching success, you need a reliable, centralized platform from which to run your store with the tools to handle every potential issue that arises along the way. Here's how Shift4Shop's strategic eCommerce approach serves that need.

The Strategic eCommerce Approach

Our eCommerce platform is built to address the business challenges inherent in successfully reaching visitors, engaging shoppers, converting sales and nurturing customers. With our software, you can develop a winning eCommerce strategy with significant payoff.


Business Challenge

  • Website doesn't get enough traffic
  • Pages aren't optimized for search engines
  • Website isn't viewable from all devices
  • High bounce rate
  • Visitors don't look at many pages of the website
  • Visitors don't spend much time on the website
  • Visitors don't add products to their carts
  • Website loads slowly
  • Low conversion rate
  • Customers abandon their carts
  • Low average order value
  • Customers never return
  • Too many guest checkouts
  • Low customer satisfaction
  • Lack of referrals

Strategic eCommerce Goal

  • Promote your website on social media
  • Implement current SEO strategies
  • Make your website mobile-friendly
  • Publish content that attracts visitors
  • Increase your page load speed
  • Structure your site to encourage exploration
  • Lead visitors with eye-catching links
  • Provide information that encourages a purchase
  • Make shopping more attractive
  • Offer better prices
  • Simplify the checkout process
  • Provide accurate shipping costs
  • Save time for the customer
  • Communicate with customers
  • Encourage customer registrations
  • Raise average order value
  • Improve customer satisfaction
  • Increase referrals

Shift4Shop Solutions

  • Facebook Store integration
  • Built-in SEO tools
  • Blog for creating interesting content
  • Responsive store design
  • Google AMP for fast page loading
  • Home page carousel with featured products
  • Category pages and view by manufacturer
  • Related Products section on product pages
  • Wish lists and gift registries
  • Saved carts
  • Customer reviews and Product Q&A sections
  • Daily and Group Deals
  • Promotions, coupons, and Make an Offer
  • Real-time shipping calculation
  • Abandoned Cart Saver
  • Quick and easy Single Page Checkout
  • Newsletter
  • Autoresponders and Automation Rules
  • Reward Points
  • Gift Certificates
  • RMA (Return Merchandise Authorization) system and CRM (Customer Relationship Manager)
  • Store Credits
  • Autoship
  • Affiliate program for your store

The three dimensions of eCommerce

The core of eCommerce can be broken down into three dimensions that all come together. Our platform and strategy are built to fully approach them together. The three dimensions of eCommerce are Store Owners, Search Engines, and Shoppers.

why choose Shift4Shop Search Engines Store Owners Shoppers

Shift4Shop toolbox

Store Owners

  • Site design tools
  • Powerful inventory control
  • Order management tools
  • Robust marketing tools
  • Informative site statistics
  • Automation and streamlining of tasks

Search Engines

  • Content management
  • Page speed optimization
  • Integration with Google Tools
  • Dynamic sitemap
  • Custom page URLs
  • Schema.org rich snippets


  • Optimized navigation
  • Streamlined checkout
  • Customer Relationship Management(CRM)
  • Return Merchandise Authorization(RMA)
  • Loyalty system with reward points
  • Customer "My Account" page

Developing Your eCommerce Strategy

With all the features in your Shift4Shop toolbox, you can create an effective eCommerce strategy that attracts visitors, retains customers, and raises profits. Any one of these tools is capable of so much on its own, but you should master as many of them as possible to help your business greatly succeed on the internet. Here are some ways you can make the most out of Shift4Shop’s features:

These are only some of the abilities that Shift4Shop’s massive selection of tools can give you. It all goes to show that at Shift4Shop, we offer you more than just an online store builder. We have everything you need to create a sophisticated eCommerce strategy, and to build website that ranks higher and sells more.

At Shift4Shop we offer you more than just an online store builder. We have everything you need, to create a website that ranks higher and sells more.